Conversion Rates

Introduction to online marketing conversion rates

When talking about conversion rates in the context of online marketing, this measures the number of potential customers who have visited your site who then go on to buy the products or services that you are selling or share their information with you on the opt-in. The rationale therefore is to increase the amount of traffic that comes onto your site so that this will exponentially increase the percentage of those visitors who will end up purchasing your products and services or sharing their personal data with you.

There are many other components that fall within conversion rates here as well. This includes newsletter or membership subscriptions, product downloads particularly of it is freeware or software, and other opportunities to convert a visitor to a customer.

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